Betek Boya Ve Kimya San.a.s

Türki̇ye

Location

  • Hall : 3
  • Booth : 313 A

About Betek Boya Kimya ve Sanayi A.Ş.: Founded in 1988, in its early years in the sector, Betek Boya Kimya ve Sanayi A.Ş. developed high-quality concrete admixtures, ready-mixed mortars, and waterproofing materials in high demand within the construction market. The company gained significant momentum with many orders and well-accepted effective sales and marketing systems. With the strength Betek gained from its experience in construction materials, it began to seek new markets and added construction paints to its product range. It was in 1993 when Betek Boya Kimya ve Sanayi A.Ş. first stepped into the decorative coatings business due to its technological collaboration with DAW, the most prominent decorative coatings manufacturer in Europe. This collaboration served as a milestone for both Betek and the Turkish paint industry as it paved the way for the company’s brand, Filli Boya, to bring the technological richness of Europe’s paint products to Turkish consumers. Being the first Turkish paint company to manufacture with a European partner, Betek opened the door for the first foreign capital flow into the Turkish paint industry. Using cutting-edge manufacturing technologies, Betek gained a reputation as a ’leading and innovative brand known for top quality manufacturing’ with its products appealing to consumers and changing the game in the paint industry. This helped it quickly become the most potent and exemplary company in the industry and strengthened its position as market leader in 2001. Betek has always believed in the importance of brand investment and made sustainable investments while climbing to its leading position. These efforts resulted in the creation of Filli Boya – a brand that won the hearts of consumers. With almost 1,300 employees and over 5,000 sales points, Betek has made its mark in the sector and secured an essential position in the paint sector and among Turkey’s leading industrial enterprises. 2003 was an essential cornerstone in the development of Betek Boya Kimya ve Sanayi A.Ş. This was the year of the beginning of its heat insulation activities, and it took over the role of leader in this sector resulting from its operations, which was also considered part of its social responsibility to the future development of its native country, Turkey. Operating in accordance with international environmental protection and environmental health standards, Betek Boya Kimya ve Sanayi A.Ş. took the first step towards its environmental work in 1993 by adhering to EU paint standards and has been managing its manufacturing and R&D processes accordingly ever since. Betek owns the following management systems: ISO 9001, ISO 10002, ISO 14001, OHSAS 18001, ISO/IEC 27001, ISO 50001, and IATF 16949.’ In line with its mission to extend its domestic success beyond Turkey’s borders, Betek has an 11,000m2 production facility for paints in Egypt with a capacity of 26,000 metric tons. Betek has also opened manufacturing facilities in Kayseri and Balıkesir, where it manufactures all major heat insulation system products using the latest technologies and the highest standards to meet Turkey’s insulation demands as awareness gradually increases. Betek Paint became a global player in 2019 due to its acquisition by Japan-based Nippon Paint, one of the world’s biggest paint manufacturers and technology giants. Founded in 1881 in Tokyo by Mr. Moteki Jujiro, Nippon Paint achieved a turnover of 628 billion yens with almost 22.000 employees in 2018. For further information: https://www.nipponpaint-holdings.com/en/csr/report/pdf/2019/IntegratedReport2019-all.pdf Betek continues contributing to Turkey’s development with its environmental, energy efficiency, and sustainability policies and projects. About Nippon Paint: Nippon Paint was founded in 1881 in Tokyo by Moteki Jujiro and is currently the biggest coating manufacturer in Asia and the world’s fourth-largest paint manufacturer. The company is the first paint plant in Japan.

Brands

  • Nippon Paint Wood Coatings

Location

  • Hall : 3
  • Booth : 313 A

Contact

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